How PPCers can use ChatGPT in their day-to-day work?
Before we start with the examples few things that I would like to share.
- All below are based on my personal initial tests
- Keep in mind that the tool is still in beta which comes with some limitations, like incorrect information and limited knowledge of events after 2021
- Always, always look at the output and think critically about the result. Think of if this sounds true or if it makes sense
Example 1 – Researching for Geo and Language targeting
Example 2 – Keyword research
Tip: Information can be requested in spreadsheet format. You can also ask for the search volume.
Example 3 – Keyword research 2 – Find Synonyms
Example 4 – Keyword research 3 – Find generic keywords
Example 5 – Competitor research
Tip Information can be requested in spreadsheet format. You can also ask for the search volume as well as for the URLs, which you can use when creating custom audiences
Example 6 – Google Ads / Facebook Ads – Write Headlines
Example 6 – Google Ads / Facebook Ads – Write Descriptions
Example 7 – Google Ads / Facebook Ads – Ad Translation
Example 8 – Facebook Ads / LinkedInAds – Job Titles
All above are examples of building actual campaigns, but ChatGPT can be extremely helpful in your day-to-day client communication
Example 9 – Your little helper on the client’s phone calls
Example 10 – Writing a follow-up email message from a call summary
Example 11 – Grammar correction
Just ask to correct the grammar of a paragraph
Example 12 – Email/message sentiment check
Just write “Do a sentiment analysis of the text below”
Example 13 – Go wild – write a haiku for a colleague or a client. Make their day special
Don’t forget at the end of the day everything goes down to human-to-human interactions, and this is the one and only that matters. Everything else is dust in the wind
Bonus Idea: Zapier integration
This was literally announced a few days ago and comes as a very powerful addition to OpenAI.